Becoming Your Own Competition with Destiny

In today’s Dirty South Club spotlight, we give a little bit of shine and love to Ms. Destiny Hicks. 

What’s your name and what part of the Dirty South are you representing:

My name is Destiny Hicks and I’m from Tampa, Florida.

What do you do and what inspired you to do it:

I customize sneakers also known as “Customs by Des” which is under the brand name
Y.O.C (Your Own Competition). This brand promotes positive self-image. The reason I have formed this brand is because it’s very important to strive to be better today than you were yesterday.

Living in a world full of negativity we have to find the positive light in it all. Customizing sneakers allows me to put my creativity on a tangible canvas and bring visions to life through paint.

How do you define success:

The way I define success is not by the failed attempts, but by the attempts made after the failure.


What do you like to do for fun:

I love to spend time with my family and friends and customize sneakers, as well as give back to the community.

What do you love most about the Dirty South:

I would have to say what I love most about the Dirty South would be the culture and the undiscovered talent. Being from Tampa, FL, I can tell you this is a place that thrives with talent and has yet to reach its prime. The culture and people are real and very soon Tampa will shine!

© 2017 C. Huey for Dirty South Club | D$C