Fashion on the Road – Brooke Ward Talks Her Mobile Boutique LinMarie and Loving What You Do

I believe the entrepreneurial bug is infectious, specifically for those of us who grew up with entrepreneurs in our families. As a young boy it was always cool to go out and mow lawns with my pawpaw. He had a lawn care business long before it was the norm to call it that. Additionally, my dad has been a barber for years! I remember him finally deciding he was going to go to barber school, get his license and eventually open his own place. It was seeing examples like this most of my life that has always encouraged me to want to do something entrepreneurial, productive and profitable.

I meet and talk with business owners often. I’m not sure what it is, but I seem to run into them all of the time. I’m specifically interested in unique businesses and the people and stories behind them like Johnny Cupcakes, the world’s first T-Shirt Bakery. Or Deborah Ford and her merchandising brand GRITS, Inc. It’s still crazy to me how she put a phrase like GRITS – Girls Raised in the South on t-shirts for her volleyball team and had the business acumen to notice the attention they were getting and turn that into a multi-million dollar merchandising company. Or like today’s Spotlight even, LinMarie Boutique.

I was surfing the web one night and saw someone mention a “mobile boutique” and thought to myself I have to see what this is all about! After reading up on the business and a few discussions with owner Brooke Ward, I was eager to celebrate and share her story and business with the DSC family.

Brooke and her mom often spoke of starting a business together, however with her mother’s passing in 2014 that was all put on hold. Yet somehow Brooke found the strength to press on and eventually start LinMarie Boutique. It’s a pleasure to have Brooke and LinMarie Boutique represent the Dirty South here at the club. Read more about her below and enjoy!

What’s your name & where are you from:
Brooke Ward, I am from Laredo, Texas.

What do you do & what inspired you to do it:
I am a proud owner of a boutique, a boutique on wheels! I am able to drive city to city, meeting new people and doing what I love.  My inspiration was my mother.  She passed away January 2014.  After her passing life just wasn’t the same.  But because of who she was and how she raised me, I realized I needed to face my fears and start doing what I love.

Best business or personal advice you’ve ever received:
The best business advice I’ve ever received is to never give up.  You might hit some hard times, but you have to stay positive and focus on the future.

Favorite thing to do for fun:
I enjoy working out, helps me A LOT.  I also enjoy painting furniture.

Any words of advice or encouragement for those who wish to follow in your footsteps: READ!  Read up on everything. That might sound silly, but just searching the internet on what I was getting myself into helped me so much.  Don’t EVER give up.  It’ll be so hard sometimes, so hard that there will be days you just want to cry, and that’s okay. Love what you do and make it your priority.

What do you love most about the Dirty South:
I love the dirty south because it’s beautiful! There’s so much to do.  People are always friendly and the food is the best!

Take a moment to see Brooke’s mobile boutique below and visit LinMarie by clicking here.






Photo Credit: Courtesy of LinMarie Boutique